As an aggregator, Klook helps people find things to do on Holiday, all on one handy little app - we worked with their in-house creative team to develop a positioning strategy centred around ‘joy’, and a new visual identity system capable of bringing it to life across dozens of markets around the world.

The result is a flexible vivd, explosion of colour, combined with a playful, bold illustration and photography style to support all the daily content the brand generates.