changing the game in indonesia
Working with together with Indika Energy, we created Alva - Indonesia’s fastest growing electric motorcycle and lifestyle brand.
We built a positioning platform around the idea of ‘Change the Game’ and created a brand identity designed to attract early adopters and trend setters to help propel the brand forward. Utilising a shape shifting grid, flexible font and colour system, the visual language is suggestive of a brand that moves both literally and metaphorically. The logo, inspired by energy, also appears to ‘glitch’ - as a nod to the idea of change.
Launched in 2022, Alva has grown rapidly. Winning various accolades and praise from owners it became the official motorcycle for the 2002 Indonesia G20 summit.
Creative Direction
Brand POsitioning & strategy
Writing
Design
motion design
art direction
UX/UI
Andy Reynolds - Creative Director
Jie Ni - Design Director
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