We designed a bottle inspired by old rum receptacles from the colonial period, opting to purely engrave rather than apply any form of printing. The typography and brand flag was drawn to be evocative of the era, whilst the pattern work was inspired by carvings found at ancient Mandalay temples.

To accompany the bottle, we created The Mandalay Gazette, a parody of a colonial outpost broadsheet. We populated it with bespoke humorous content and stories imbued with Mandalay Rum. The Gazette became the bottle wrap, and was repurposed to form a series of print ads as well as posters. We also crafted coasters for bar promotions that feature the illustrative elements from the bottle and snippets from The Gazette.

Everything, from the style of The Gazette, the writing and illustrations through to the design of bottle were all meticulously crafted to articulate, and evoke the spirit of colonial Mandalay in a fun and light hearted way.