open
possible
Going beyond a repositioning and design exercise, we helped Taiwan Mobile transform its brand to reflect their strategy of unifying their diverse businesses into a new tech solutions platform for the 5G era.
Our big idea of “Open Possible” is at the heart of everything they say and do, serving as a powerful expression of how they open customers’ worlds to more possibility.
The new brand was launched at a high-profile media event in Taipei, July 2020, with the new tagline, visual identity and motion logo elaborately revealed by Daniel Tsai. A nationwide campaign went live across Taiwan in 2020, and 105 retail stores will be undergoing a phased brand refresh.
Andy Reynolds - Creative Director
Gianluca Crudele - Design Director
Kitty Chan - Senior designer
Joao Seabra - Digital director