memories in every drop
With over 5000 employees and 800 stores, Kopi Kenangan is the fastest growing, and most loved, coffee company in Indonesia. We helped them redefine their positioning and evolve their brand identity for export into new markets.
First we dropped the word ‘kopi’ - a colloquial term for coffee, and embraced Kenangan.
Then, Inspired by customer feedback, the unique ingredients and their iconic heart logo, we built an identity system around the idea of ‘Memories in every drop’. With a visual toolkit including; sticker sets, quirky characters and evocative headlines, our system flexes seamlessly from social platforms to retail spaces, evoking a fun, lively and engaging brand.
Creative Direction
Brand POsitioning & strategy
brand identity
Writing
Graphic Design
ILLUSTRATION
art direction
Andy Reynolds - Creative Director
Fu Le - Design Director
Syak - Senior Designer
XY - Designer