![](https://images.squarespace-cdn.com/content/v1/64dd8d62b69fb932df2413da/e560f3ba-8f79-41c7-9aba-88c733c3cb61/Coke_TET+2023_2.jpg)
Celebrating Spring, with swallows and Coca-cola
Working with a local illustrator and the regional Coca-Cola team, we designed the limited edition packaging for the 2023 Vietnamese Tet holidays. Taking cues from cultural traditions we developed a triptych illustration depicting a family of swallows from across Vietnams regions, bringing elements of Joy to a celebration.
![Coke_TET 2023.jpg](https://images.squarespace-cdn.com/content/v1/64dd8d62b69fb932df2413da/d18b789d-588b-477a-9de5-d2ac968d3e61/Coke_TET+2023.jpg)
![Coke_Web Images-03.png](https://images.squarespace-cdn.com/content/v1/64dd8d62b69fb932df2413da/768d9db2-1a26-41d2-bf0c-de7e8c643da8/Coke_Web+Images-03.png)
![Coke_TET sketch.jpg](https://images.squarespace-cdn.com/content/v1/64dd8d62b69fb932df2413da/0f13fcbd-c76e-46dc-9e35-93cb12e509c3/Coke_TET+sketch.jpg)
![Coke_Web Images-01.png](https://images.squarespace-cdn.com/content/v1/64dd8d62b69fb932df2413da/b3c20c3f-bd90-47db-9cba-e1ebd0dce43d/Coke_Web+Images-01.png)
![Coke_TET overview.jpg](https://images.squarespace-cdn.com/content/v1/64dd8d62b69fb932df2413da/05e98476-f189-4357-8c68-2c38bc178291/Coke_TET+overview.jpg)
Andy Reynolds - Creative Director
Fu Le - Design Director