a brand that believes
in creative transfor
-mation
Swire properties, a luxury developer in Hong Kong, believes in Creative Transformation - applying supreme levels of craft, care and design into the spaces they work with.
We believe that, at its heart, Creative Transformation is about applying creativity to transform the ordinary into something extraordinary. We collaborated with paper architect Matt Shlian to bring this idea to life - transforming ordinary paper with precise, geometric folds, into extraordinary three-dimensional sculptures.
We created a series of sculptures that we photographed to form the foundation of the brands visual language. The project culminated in large scale installation which took inspiration from the unique topography of Hong Kong, The piece, with paper stalagmites evoking the towering skyscrapers and mountainous landscape amongst which Swire Properties’ developments nestle, stands tall in the business’s headquarters.
Creative Direction
Brand identity
Writing
graphic Design
art direction
photography
Andy Reynolds - Creative Director
Carmen Lee - Designer
Kitty Chan - Designer