designing the worlds most famous cat
Tmall, Tien Mao in Chinese, means heavenly cat. Back in 2014, we used this as the inspiration to design the worlds most famous cat.
Starting out life as a logotype, with feline accents on the characters, we soon bought the cheeky mascot to life to guide shoppers and assist in a variety of digital ways.
Today, from airports to football stadiums, the little cat can be found almost everywhere -making it one of the most recognised brands in Asia, with Tmall having grown to the worlds largest Ecommerce site and the 3rd most visited website in the world .
Andy Reynolds - Creative Director
Kitty Chan - Designer
Carmen Lee - Designer