plusONE.
Where legacy roars back into life

We defined the brand around a single idea: Humanity in Sound.

Every element of the identity system was designed to evoke depth, texture, and warmth — the fingerprints of human creativity.

• Brand Strategy & Positioning — centered the narrative on human emotion and the value of craft in a digital world

• Visual Identity & Design — layered textures, colours, and forms to create depth and dimension; developed logo, colour palette, graphic devices, and typography that feel alive

• Motion Design — built movement systems that echo rhythm, pulse, and human imperfection — visuals that feel composed, not programmed

A distinctive, flexible identity that sets Plus One apart from the mountains of soulless content in the music industry today.

A toolkit of assets ready for launch and growth.

And a brand now gaining recognition across global sound and music communities — proving that in a world of AI, humanity still resonates.