Kenangan Coffee.
Memories in every drop.

We built a brand system around memory, storytelling and connection:

• Brand Strategy & Positioning — anchored the brand in the idea of “memories in every drop,” giving coffee cultural and emotional weight.
• Visual Identity & Brand Design — developed a contemporary design system blending warmth and clarity, so packaging, signage and communications felt consistent.
• Packaging Design — created packaging that evoked nostalgia through colour palettes and tactile finishes while standing out on crowded shelves.
• Experience Design — extended identity into digital journeys, ensuring the online coffee experience carried the same emotional impact.
• Illustration — crafted visuals to represent memories and emotions in an accessible, relatable way.

Kenangan Coffee now has a distinctive, emotionally charged brand that differentiates it in an increasingly competitive market.

• Revenue growth: +44% since rebrand, reaching USD 106m in 2023.
• Operational efficiency: Profit margin improved by 5% in Q2 2024.
• Expansion: 900+ outlets across SEA, with 79 new since rebrand.

Beyond the numbers, this project demonstrates how the Kenangan Coffee brand identity and packaging design shapes customer perception. By unifying packaging, visual identity, and digital experiences, the rebrand created consistency across every touchpoint—from in-store signage to social media campaigns. This approach not only strengthened recognition but also positioned Kenangan Coffee as a standout in the hyper competitive F&B landscape. As a result, the brand has become a reference point for effective coffee packaging design in SEA, proving how strategic storytelling and design execution can drive measurable growth and long-term loyalty.