In 2004 we worked with Jumeirah International to reposition their global brand of luxury hotels. Built around the idea of ‘Stay Different’, we redesigned the identity system and collateral for all the hotels in the portfolio - rom the Iconic Burj Al Arab to the Carlton Towers in London. 

For 3 years we worked closely with the in-house marketing team to develop and design collateral and identity systems for bars, restaurant, promotions and almost every other experience you can find at a Jumeirah destination.