In 2019 Emanuela, the grand-daughter of the founder of Agricola Dargenios, proudly took over the reins of the business which was started seventy years ago. Emanuela saw the opportunity to create a distinctive, limited-edition brand that respected tradition and breathed modernity at the same time
Inspired by the transition to a new female CEO, we built a brand on a simple, compelling idea – ‘Feminine by Nature’ – which reflects the natural way the product is made, the truth of its origin story, and the sustainability of its post-purchase existence.To express this concept, we worked with a ceramic artist to hand-craft three hundred bottles in this local region.
Each bottle suggested a feminine form, all of them unique. Aside from a subtle stamp on the base, the bottles are intentionally left unadorned so that they will not be thrown away, but instead live on once they have fulfilled their original role.