Eythos.
Protecting what matters.

Through collaborative workshops, we defined Eythos’ brand purpose: “protecting what matters.” From there, we delivered:

• Naming, Brand Strategy & Positioning — framing Eythos as guardians of art, privacy and the environment.
• Visual Identity & Brand Design — a cropped brand mark symbolising privacy and strength, with a visible grid system reinforcing precision and protection.
• Experience Design — extending the identity into digital and physical touchpoints to convey confidence and care.
• Colour Strategy — a distinctive sea-foam palette reflecting the brand’s commitment to environmental responsibility.
• Motion Design — applied motion principles across the visual system to evoke a sense of protection and precision.

The result was a distinctive, future-ready identity system that positioned Eythos as the most technologically advanced and environmentally conscious art services provider in the region.
Since launch, Eythos has already been recognised as the official logistics partner for multiple international art fairs — including Art Basel and Frieze.