DoBeDo.
A place for you to be you, really you.

Through collaborative brand workshops, we landed on a positioning that framed DoBeDo as “your funky friend.” We then brought this idea to life through:

• Brand Strategy & Positioning — centring the brand around individuality and freedom of self-expression.
• Visual Identity & Brand Design — a bold design language featuring vibrant colours, oversized typography and playful patterns that felt personal and quirky.
• Motion Design — dynamic animated elements mimicked the rhythm and sound of “DoBeDo,” giving the brand a distinctive personality in digital spaces.
• Experience Design — applying the system across environments, from signage to interiors, so the DoBeDo living experience felt cohesive at every touchpoint.

DoBeDo emerged as a housing brand that feels less like a landlord and more like a friend. Its identity now resonates with students looking for more than just a place to sleep — attracting a community that values connection, fun and individuality.