noc Coffee Co.’s ‘Live Slow’ Brand Refresh: A Mindful Evolution in Coffee Culture

Celebrating Our First Feature: Shaping noc Coffee Co.’s Brand Transformation

Take a deep breath…

In a fast-paced world, slowing down feels like a luxury.

noc Coffee Co. is redefining that experience with its latest brand refresh, recently featured in Marketing-Interactive. The updated identity reflects the brand’s ethos of living slow while elevating design to connect more deeply with its community. This transformation, led by Imagination Riot, goes beyond visuals—it reshapes how people experience coffee as a mindful ritual.

Led the creative vision, from palette and typography to motion and graphic systems, ensuring every element aligned with the Live Slow ethos. The result is a brand refresh that resonates with customers, elevates experiences, and reinforces NOC’s place as a thoughtful, design-driven coffee brand.

For businesses considering their own transformation, this project demonstrates how a strategic brand refresh can do more than update visuals—it can redefine how people connect with a brand, leaving a lasting impression that blends style, purpose, and experience. Using dynamic motion graphics, animate the brand in subtle, fluid ways—reinforcing the sense of slowing down even in a fast-paced city. Alongside motion, the refreshed typography system balances minimalism with warmth and clarity, reflecting NOC’s approachable yet confident personality. Complementing the palette is a flexible graphic device, crafted by the agency to allow storytelling across digital, packaging, and in-store touchpoints.

Together, these elements give noc a cohesive visual language that feels modern yet grounded.

Learn more about our approach to design.