Life moves fast. Your coffee doesn’t have to.

Our work for NOC Coffee has officially launched. From strategy and identity to employee engagement and brand voice, we created a brand platform that champions a new pace of life.

We began working with NOC Coffee Company in November last year. Since then, we’ve run brand safaris, workshops, working sessions, and more than a few late nights in the studio to help evolve a much-loved Hong Kong institution.

To mark the launch, NOC have wrapped a Hong Kong tram in the new branding. Trams are an icon of the city, moving at their own unhurried pace as the world rushes by – perfectly complementing NOC’s new brand purpose: Live Slow.

The work officially rolls out this week across all fifteen locations. Full case study coming soon.