Imagination Riot featured in Campaign Brief Asia

Imagination Riot featured in Campaign Brief Asia

We’re excited to share that Campaign Brief Asia recently published an article on the launch of Imagination Riot, our independent branding and design agency in Singapore.
Founded by ex-WPP creative leader and former LEGO HQ director Andy Reynolds, together with ex-banker and consultant David Fleet, Imagination Riot is built on the idea of behaviour-changing creativity—creativity that moves people, paired with commercial clarity that moves business.

“Clients aren’t obsessing over big-name agencies anymore. They’re obsessing over how things can be done better—faster, braver, and with more imagination.” – Andy Reynolds

Since launching, we’ve partnered with brands like NOC Coffee (Hong Kong), Popeyes (global artwork), and Pulsar (esports challenger), provingthat our agile, independent model is resonating across industries from F&B to beauty and gaming.

Our philosophy is simple:
Relationships are the root of everything.
Creativity and play are inseparable.
Big-league quality, little-league intimacy.
Feelings matter more than explanations.

At Imagination Riot, we believe emotion and imagination are still the ultimate competitive edge—especially in a world obsessed with AI.

Read the full article on Campaign Brief Asia here.