Simple Matter.
Coffee, distilled to its essence.

We worked closely with the founders to transform their ethos into a brand world as thoughtful as the coffee itself. Deliverables included:

• Brand Strategy & Positioning — aligning the brand around transformation and integrity from farm to cup.
• Visual Identity & Brand Design — a typographic system inspired by the states of matter (fluid, grounded, structured, light) to reflect the alchemy of coffee.
• Packaging Design — vibrant, origin-inspired colour palettes to differentiate blends and bring storytelling to every product.
• Experience Design — extending the identity across digital, physical and retail touchpoints for consistency and impact.
• Illustration & Motion Design — layered grids, textures and imagery that animate the brand and bring coffee’s journey to life.

The result was a distinctive and scalable identity system that positioned Simple Matter as a serious player in the speciality coffee sector. With packaging and digital experiences rooted in sustainability and science, the brand resonates with both eco-conscious consumers and design-savvy coffee drinkers.