Tim Hortons.
Bringing a warm Canadian welcome to the world.

• Creative Direction — We led the development of the visual language and narrative tone, ensuring every piece felt authentic, handcrafted, and warm — true to Tim Hortons’ brand spirit.
• Illustration System — We designed a flexible family of artworks, from feature murals to typographic posters and detailed canvases, celebrating coffee rituals, natural ingredients, and the comfort of home.
• Environmental & Experience Design — We built an adaptable art framework for global roll-out, designed to flex across diverse store formats, materials, and architectural environments — from Seoul to Dubai to London.

The result is a refreshed global interior identity that brings Canadian warmth to life through art.  Evocative and handcrafted, yet scalable across regions, the new artwork creates a sense of belonging for every guest – whether they’re in a bustling urban café or a quiet neighbourhood hangout.

Now rolling out worldwide, the new in-store artwork celebrates the universal language of coffee and shares a taste of Canada, wherever you find Tim Hortons.